Olivia Doggett works as a designer, researcher, and strategist bringing products and experiences to life across sectors including finance, transportation, manufacturing and not-for-profit. 

 

AREAS OF EXPERTISE
  • Discovery-driven research
  • Strategic planning
  • Rapid prototyping
  • Systems thinking
  • Human-centred
  • Participatory design
COMMON THINGS THAT I DO
  • Ethnographic research including methods such as participant observation, contextual inquiry, in-depth interviews and cultural probes; 
  • Foresight methods such as trend-analysis, horizon-scanning, scenario-planning and design fiction;
  • Workshop planning and facilitation  including co-creation, ideation, and multi-stakeholder sessions;
  • Sketching, storyboarding, and ideation.
  • Problem framing and
    insight crafting
  • Concept testing
    (usability + validation)
  • Journey mapping and service blueprinting
  • Stakeholder engagement

Current Projects

PERSONAL
WORK

EXPLORING FOOD SPACES ACROSS TORONTO

DEMOCRATIZATION OF FINANCIAL ADVICE IN CANADA

Food spaces vary immensely not just by the type of cuisine or quality of food, but also how spaces are designed for how we eat and spend time in them. This personal ethnographic project explores the relationship between physical spaces, time, money, food selection, preparation and representation, and human interactions. First stop was a Chinese buffet.

Methods: contextual inquiry, observation, photography, secondary research

Canadians face many barriers when it comes to receiving financial advice – cognitive, psychological, physical, economic, etc. Currently exploring financial barriers from both client and advisor perspective to better understand which barriers can be mitigated or overcome through digital capabilities such as video chat, automation, and account aggregation.

Methods: problem framing, in-home interviews, cultural probes, secondary research, comparative scanning,  co-creation workshops and facilitation.

Past Projects

STUDENT PROJECTS PRIOR TO 2017

Contact me directly if you want to review my portfolio.

AN ETHOGRAPHIC EXPLORATION OF THE NATURE OF INFORMATION IN OPEN RELATIONSHIPS: techno-centric fieldwork,  in-depth interviews, visual ethnography
HAPPY PATH: UX design, competition, transportation

VIRA – Voice Recognition System: UX research, design, business strategy

CAREER CENTRE EMPLOYER-STUDENT ENGAGEMENT: in-depth interviews, personas, journey mapping

ORGANIZATIONS I’VE WORKED WITH